Post by account_disabled on Nov 25, 2023 1:48:08 GMT -5
It is not enough to have an excellent product or service and a detailed understanding of the behavior of your ideal customer. There is a third factor that constitutes the basis of Digital Marketing : the SEO language, that is, knowing how to deal with the different types of algorithms. But what is an algorithm? How to learn their language if we don't know it that much? What do we know about him and his hard work of organizing the world's information and making it useful and accessible to everyone? That's why today we have scheduled an interview with the Algorithm so that you know everything about it. What is an algorithm? It is a mathematical procedure that establishes the steps of the operations that must be carried out to calculate an unknown.
Therefore, the first revelation to understand SEO: search engines Phone Number List do not choose the best result for each keyword , but rather they calculate it. How does it work? One of the fundamental points of digital marketing to speak to the algorithm are metrics, that is, the attribution of quantifiable values to intangible values, we see this very clearly when we have to create KPIs . For example, domain authority: in order to calculate it we must base it on a number. To achieve this we attribute a value to the citations, we establish the axiom that if someone cites you it is because they are sure that you know what you are talking about, that is, you are an authority on the subject. When calculating your position in the SERPs, which is where, for example, the link building strategy is born . Another example, for social networks a determining factor is engagement, to calculate it we attribute the numerical value that arises from the times a publication is shared and commented on. It is in this way that we can transform everything into a mathematical algorithm.
What are the types of algorithms? The SEO world is so vast that there are many dialects to speak with the algorithms, any platform worth its salt must have its own algorithm to order the way in which it displays the results of a search according to its proposal, whether in the SERPs or in news feeds or video play lists. Google - Larry's algorithm Let's start with the most famous of all: Google, the oracle of our time, any doubts you have, you "Google" it and in seconds a page of results will appear with several options. The name of this algorithm is Page Rank and do not be fooled, the “page” is not per page but is the last name of the creator Larry Page. It measures the relevance of a page in relation to its authority by assigning it a score from 1 to 10, obviously working with decimals.
Therefore, the first revelation to understand SEO: search engines Phone Number List do not choose the best result for each keyword , but rather they calculate it. How does it work? One of the fundamental points of digital marketing to speak to the algorithm are metrics, that is, the attribution of quantifiable values to intangible values, we see this very clearly when we have to create KPIs . For example, domain authority: in order to calculate it we must base it on a number. To achieve this we attribute a value to the citations, we establish the axiom that if someone cites you it is because they are sure that you know what you are talking about, that is, you are an authority on the subject. When calculating your position in the SERPs, which is where, for example, the link building strategy is born . Another example, for social networks a determining factor is engagement, to calculate it we attribute the numerical value that arises from the times a publication is shared and commented on. It is in this way that we can transform everything into a mathematical algorithm.
What are the types of algorithms? The SEO world is so vast that there are many dialects to speak with the algorithms, any platform worth its salt must have its own algorithm to order the way in which it displays the results of a search according to its proposal, whether in the SERPs or in news feeds or video play lists. Google - Larry's algorithm Let's start with the most famous of all: Google, the oracle of our time, any doubts you have, you "Google" it and in seconds a page of results will appear with several options. The name of this algorithm is Page Rank and do not be fooled, the “page” is not per page but is the last name of the creator Larry Page. It measures the relevance of a page in relation to its authority by assigning it a score from 1 to 10, obviously working with decimals.