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Post by account_disabled on Mar 11, 2024 0:28:14 GMT -5
POP material is in fact a very useful in-store communication tool for brands that want to capture attention inside the supermarket, a place where the consumer is typically bombarded by stimuli. p costs are low and this allows you to obtain returns on investment that are far higher than the expenses incurred; If placed in the right position, it hits the consumer precisely in the so-called " moment of truth ", i.e. The moment in which he is about to decide whether or not to Germany Phone Number Data buy something in front of the shelf; It generates a strong visual impact , which acts on impulse purchases. In particular, here are the main types of POP material you can come across while shopping: Crowner : these are hardbacks that frame the product and communicate it through their very structure. POP material is in fact a very useful in-store communication tool for brands that want to capture attention inside the supermarket, a place where the consumer is typically bombarded by stimuli. Why is POP material effective ? Set-up costs are low and this allows you to obtain returns on investment that are far higher than the expenses incurred; If placed in the right position, it hits the consumer precisely in the so-called " moment of truth ", i.e. the moment in which he is about to decide whether or not to buy something in front of the shelf; It generates a strong visual impact , which acts on impulse purchases. In particular, here are the main types of POP material you can come across while shopping: Crowner : these are hardbacks that frame the product and communicate it through their very structure.
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