Post by account_disabled on Feb 17, 2024 4:07:35 GMT -5
How often do you sign up to try a new marketing platform or service but never actually use it? Or use it once and then forget all about it? With so many options out there it’s very easy for people to become overwhelmed when they first try out a product on their own. And if they don’t enjoy the experience, they won’t come back. It’s that simple. There are many ways to “activate” a new user. You can schedule an online demo or a meeting but everyone is busy and before you know it, the free trial period might come to an end before you’ve had the chance to connect. What you need to do is empower the user – and one of the best ways to reach them during the trial period is through their inbox. This post will teach you how to harness the power of email marketing to increase your customer activation rates.
What is customer activation? If you goal as a Buy TG Database marketer might be to drive as many new free trial starts as you can. The problem most companies face is that not all free trial users will become paying customers. In fact, you can only expect roughly 15-20% of your free trial users to actually become paying customers – and even that percentage will drop off after 90 days. Typical conversion rates from visitor to free trial in SaaS are 2%. This means that if you have 10,000 web visitors, 200 of those visitors will become free trial users and the best you can hope for is that 30 of those new users will eventually become paying customers.
saas-new-customers Your goal is to get the free trial users to engage with your product and to see how it can benefit them. But before they start using your product, you need to activate them. Activating new users will allow them to get the best value they can from their free trial. Here are a few examples of activation in different verticals: Web analytics: A user needs to install the tracking script CRM: A user needs to import customer data Project Management Software: A user needs to create a project In short, activation is the step where you get the user to actually start using the product So how do you get more customers to use your product or service? Subject line cheat sheet Write a winning subject line every time Download our FREE Cheat Sheet to learn how to use subject lines to convert free trail users into customers.
What is customer activation? If you goal as a Buy TG Database marketer might be to drive as many new free trial starts as you can. The problem most companies face is that not all free trial users will become paying customers. In fact, you can only expect roughly 15-20% of your free trial users to actually become paying customers – and even that percentage will drop off after 90 days. Typical conversion rates from visitor to free trial in SaaS are 2%. This means that if you have 10,000 web visitors, 200 of those visitors will become free trial users and the best you can hope for is that 30 of those new users will eventually become paying customers.
saas-new-customers Your goal is to get the free trial users to engage with your product and to see how it can benefit them. But before they start using your product, you need to activate them. Activating new users will allow them to get the best value they can from their free trial. Here are a few examples of activation in different verticals: Web analytics: A user needs to install the tracking script CRM: A user needs to import customer data Project Management Software: A user needs to create a project In short, activation is the step where you get the user to actually start using the product So how do you get more customers to use your product or service? Subject line cheat sheet Write a winning subject line every time Download our FREE Cheat Sheet to learn how to use subject lines to convert free trail users into customers.