Post by account_disabled on Dec 20, 2023 22:55:38 GMT -5
Are wondering whether a newsletter is an option for your company the answer is YES. But… …what is a good newsletter To maximize its effectiveness we should ensure that our newsletter is tailored to the needs of recipients and visually attractive. When creating it it is worth asking yourself: why are we choosing it and what do we want to achieve Let us add that the answer because everyone does it is not the right direction. purpose both for your business and for the reader.
Also consider whether your newsletter will sound like an interesting Email Marketing List message from a friend or a pushy sales email. You definitely want to avoid this second option. The graphic shows a woman working on a laptop graphic elements have been added in the form of envelopes with the Salesforce logo which are intended to symbolize the newsletter she receives What is worth paying special attention to > Content personalization: the newsletter should be addressed to each subscriber by name and/or surname and the content contained therein must be important and valuable. Think about what is of interest to a given group of recipients. Make them feel like the time they spent reading your email wasn't wasted.
Segmentation of your customer base will be useful here allowing you to further personalize what you send. Salesforce Marketing Cloud is one of the tools that will help you achieve this > Frequency: It is recommended to send the newsletter at least once a month and no more than once a week. Unless we have a really good reason to do otherwise. By sending a newsletter less than once a month we risk that people will forget about us. In turn by flooding our customers' email boxes the only thing we will gain is their.
Also consider whether your newsletter will sound like an interesting Email Marketing List message from a friend or a pushy sales email. You definitely want to avoid this second option. The graphic shows a woman working on a laptop graphic elements have been added in the form of envelopes with the Salesforce logo which are intended to symbolize the newsletter she receives What is worth paying special attention to > Content personalization: the newsletter should be addressed to each subscriber by name and/or surname and the content contained therein must be important and valuable. Think about what is of interest to a given group of recipients. Make them feel like the time they spent reading your email wasn't wasted.
Segmentation of your customer base will be useful here allowing you to further personalize what you send. Salesforce Marketing Cloud is one of the tools that will help you achieve this > Frequency: It is recommended to send the newsletter at least once a month and no more than once a week. Unless we have a really good reason to do otherwise. By sending a newsletter less than once a month we risk that people will forget about us. In turn by flooding our customers' email boxes the only thing we will gain is their.