Post by account_disabled on Dec 19, 2023 3:43:01 GMT -5
Consumers demand responsibility from brands and more and more companies are responding through actions to the needs of society and the planet. This is the case of Levi's, the iconic brand that has launched an awareness campaign that seeks to expose the shared responsibility for the environmental impact of the production and consumption of clothing. To achieve this, Levi's has had ambassadors such as Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford. In this way, the brand unites its commitment to creating quality clothing that lasts generations with the passion of these six cultural icons and activists. «Levi’s garments are designed to be worn for generations, not seasons.
Therefore, we are also using this campaign to encourage consumers to be more intentional about their decisions: wear each item for longer, e.g. , buy SecondHand, or use our Tailor Shops to Phone Number List extend the life of your garments,” explains Jennifer Sey, Brand President of the company. If you do not display the embedded video correctly, click here. The campaign, under the motto «Buy Better, Wear Longer» (Buy better, use it longer), also encompasses the efforts of Levi's oriented towards sustainable production, such as the promotion of ambitious action on climate and water, and investment in materials and technologies such as "cottonized" hemp and orgnic cotton. Likewise, the brand has developed manufacturing through the Water initiative.
Thanks to these processes, more than 4 billion euros have been saved of liters of water and almost 10 billion liters of water have been recycled since its implementation more than a decade ago. With the aim of raising awareness among all brands and consumers, Levi's relies on figures that are already unsustainable: Between 2000 and 2020, global clothing consumption doubled. By having more clothes in our closets, we wear each item less, and we also get rid of them more quickly, keeping them almost half as long as we did 15 years ago. The campaign will be released on television, digital channel and social networks. Over the next few months, they will share the stories of young voices with those who have decided to collaborate to promote a more sustainable future.
Therefore, we are also using this campaign to encourage consumers to be more intentional about their decisions: wear each item for longer, e.g. , buy SecondHand, or use our Tailor Shops to Phone Number List extend the life of your garments,” explains Jennifer Sey, Brand President of the company. If you do not display the embedded video correctly, click here. The campaign, under the motto «Buy Better, Wear Longer» (Buy better, use it longer), also encompasses the efforts of Levi's oriented towards sustainable production, such as the promotion of ambitious action on climate and water, and investment in materials and technologies such as "cottonized" hemp and orgnic cotton. Likewise, the brand has developed manufacturing through the Water initiative.
Thanks to these processes, more than 4 billion euros have been saved of liters of water and almost 10 billion liters of water have been recycled since its implementation more than a decade ago. With the aim of raising awareness among all brands and consumers, Levi's relies on figures that are already unsustainable: Between 2000 and 2020, global clothing consumption doubled. By having more clothes in our closets, we wear each item less, and we also get rid of them more quickly, keeping them almost half as long as we did 15 years ago. The campaign will be released on television, digital channel and social networks. Over the next few months, they will share the stories of young voices with those who have decided to collaborate to promote a more sustainable future.