Post by account_disabled on Dec 19, 2023 3:15:51 GMT -5
Then cross-check the information, focus the review. New information will surely emerge about time, means and ways to distribute your content. And a new strategy may even emerge. 3 Use tools Perhaps the weak point was an excess of confidence, after all Internet traffic is a flow of quite predictable wills, that may have caused inattention or carelessness. Let's go to the simple, to the tools, let's use the means we have to investigate. Keyword Planner, Keywordtool, SEMRush and Trends, through these tools you can find out which ones They are the trends, the most commented topics, the most searched keywords and the most shared content on social networks.
The usefulness of content What we are doing is the same as managing a Special Data crisis and in crises we leave our comfort zone and we are forced to find our way again. So, let's get down to the basics: what problem are you solving for your Persona with your content? What question do you answer? Check if your content has moved away from usefulness and has entered the field of mere novel information. Don't make concessions, if you have to reformulate content production, do it! 5 The quality of the content Well, it's hard to ask this question, but: is your content good? If we adjust the who and know more precisely the how, when and where and the problem persists, then everything leads to think that there may be a fragility in the relevance of the content.
Let's analyze the last 5 posts, in addition to being suitable and useful for your Persona, what was new about your content? How was it different from the immense offer of information on the Internet? What is it possible to find in your content that cannot be found on any other site or blog? Some advice that may be useful: gather your team and propose changing something in the way, something that provokes a climate of innovation. If you were using a lot of images, decrease it; If you were using few, increase. These are not structural changes, we already did that in the other points addressed, just a slight movement to provoke some novelty.
The usefulness of content What we are doing is the same as managing a Special Data crisis and in crises we leave our comfort zone and we are forced to find our way again. So, let's get down to the basics: what problem are you solving for your Persona with your content? What question do you answer? Check if your content has moved away from usefulness and has entered the field of mere novel information. Don't make concessions, if you have to reformulate content production, do it! 5 The quality of the content Well, it's hard to ask this question, but: is your content good? If we adjust the who and know more precisely the how, when and where and the problem persists, then everything leads to think that there may be a fragility in the relevance of the content.
Let's analyze the last 5 posts, in addition to being suitable and useful for your Persona, what was new about your content? How was it different from the immense offer of information on the Internet? What is it possible to find in your content that cannot be found on any other site or blog? Some advice that may be useful: gather your team and propose changing something in the way, something that provokes a climate of innovation. If you were using a lot of images, decrease it; If you were using few, increase. These are not structural changes, we already did that in the other points addressed, just a slight movement to provoke some novelty.